Welcome To Our Online Guide

Sponsored By Bell's Fresh Air Car Cleaning Services in the Upper Jay, NY Hamlet

Visitor Informational Signs

of the Au Sable River Valley

A Au Sable Valley Rotary Club Project By Rotarian's Chris Straight & Knut Sauer

Here You Will Find A Digital Map Matching Our Signs

Plus Short Videos of Local Businesses & Attractions & Info

Below is the Digital Maps - Videos - and A Business Directory

Digital Map in process, as our first of 3 signs map's are now being painted, with funding from 25 businesses, and a $2,500.oo grant from the Adirondack Foundation, 3 signs, and paper brochures are in full swing.

Below we have a list of businesses who have sponsored the project so far.

Any Questions please reach out by Telephone Call at 518-420-5950 no texting currently, Thanks.

Young’s Studio & Gallery # 1

Specializing in hand thrown Pottery by Sue Young, a Adirondack Native,

She draws her influence from her native region to produce a beautifully one off product.

Located at 6588 NY State Route 86 - Jay, New York 12941

Phone: 518-946-7301 Website: www.youngsgallery.com

Jay Craft Center # 2

Sense 1980, the Jay Craft Center has been established in the old grange hall of our town,

They specialize in Stoneware & Porcelain Pottery made in house and 

local artists established items.

Located at 12953 NY State Route 9N – Jay, New York 12941

Phone 518-946-7824 website: www.jaycraftcenter.com

Ward Lumber Co. # 3

Sense 1890, the Ward Family has been a part of the community. Specializing in milled pine products, lumber, hardware, paint, farm, and everyday & building supplies.

Ward Lumber was instrumental in donating product for our visitor signs.

Located at 697 Glen Road - Jay, New York 12941

Phone: 518-946-2216 Website: www.wardlumber.com

Sugar House Creamery # 4

A farmstead creamery where the milk from a small herd of brown,

Swiss cows is turned into cheese. Visit our farm store for our own products and

goods from local neighboring farms, or stay in one of our B&B spaces on the farm.

Located at 18 Sugar House Way (off of NY State Route 9N)

Upper Jay, New York 12987

Phone: 518-300-0626 Website: www.sugarhousecreamery.com

Moon Valley Farm # 5

A working farm producing beef, pork, eggs, and chicken.

We have a farm store on site where our products are available.

We Welcome Visitors.

Located at 750 Stickney Bridge Road – Au Sable Forks, New York 12912

Phone: 845-358-4561 Website: Facebook @ Moon Valley Farm

Asgaard Farm & Dairy # 6

Located on the historic Rockwell Kent Farmstead, Asgaard Farm & Dairy

is a Goat Creamery farmstead for milk, cheese, and farm raised meats.

Also featuring their own sweet treats made with their goats milk.

Located at 74 Asgaard Way (off of Sheldrake Road) Au Sable Forks, New York 12941

Phone: 518-647-5754 Website: www.asgaardfarm.com

Brookside Motor Inn # 7

A two story inn located in the middle of the Upper Jay, NY hamlet, it has the relaxing

sounds of the East Branch of the Au Sable River, and the bubbling Brook which runs

behind the inn itself. TV, Kitchenette, wifi, and laundry rooms.

The main inn building dates back to the founding of the

Upper Jay town built by the Prime Family.

Located at : 7 Springfield Road – Upper Jay, New York 12987

Phone: 518-946-8369 Website: n/a

ADK Trail Inn # 8

Located just south of the center of Upper Jay’s center, the ADK trail inn offers Adirondack themed rooms of several sizes, a beautiful camp fire area, wifi, TV, AC, Pet Friendly rooms,

a game room, and free Breakfast! And the east Branch of the Au Sable just feet away.

Located at: 11757 NY State Route 9N – Upper Jay, New York 12987

Phone: 518-527-1155 Website: www.adktrailinn.com

Ice Jam Inn # 9

The inn is located in one of Upper Jay’s Historic homes on the banks of the Au Sable River. Dating back to the early days. This beautifully restored inn features 3 floors of themed Adirondack and local historic rooms, full baths, games room, and a full wrap

around porch for relaxing with river and mountain views.

Located at 12134 NY State Route 9N – Upper Jay, New York 12987

Phone : 518-946-6079 Website: Facebook @Ice Jam Inn or on Air BnB’s website

Adirondack Mountain Coffee –n- Café # 10

The Café is open Tuesday’s through Sunday’s 7am to 2pm, Serving Breakfast all day, Lunch, and our fresh roasted Adirondack famous Coffee. Baked Goods, Fudge, Order Out or Dine in. The Café is located in the former Land of Make Believe Theme Park’s Gift Shop, the owners have done a wonderful job preserving its history and heritage.

Located at : 8 Arto’s Way (off NY State Route 9N) Upper Jay, New York 12987

Phone: 518-946-6080 Website: www.adkmountaincoffee.com Also on Facebook

The Riverside Bowling Lanes At The Forks Tavern # 11

Local Tavern with a select Menu + Michigan’s, Nacho’s, and wings!

The Bowling lanes offer a fun and exciting family outing or friends,

with featured fun themes like Moonlight bowling & Ladies night.

Located at : 2 McCrea Street – Au Sable Forks, New York 12912

Phone: 518-647-0179 Website: Facebook @ The Riverside Lanes at the Forks Tavern


B. A. Straight Real Estate # 12

3 Generation real estate broker office, with over 30 years experience.

Offering first hand information in local real estate properties, rentals, and land.

Growing up in the area, it comes naturally to direct someone to the right property.

Office Located at : 6567 New York State Route 86 – Jay, New York 12941

Phone: 518-946-2600 Website: www.bastraightrealestate.com

Peru Federal Credit Union # 13

Based in Peru, NY the Au Sable Forks Branch was established in 2019

and is a established community oriented bank. “”We are, ‘People, Helping People’””

Located at 2499 NY State Route 9N – Au Sable Forks, New York 12912

Phone: 518-643-9915 Website: www.peruFCU.com

Au Sable Dental Center # 14

Established 30+ years ago.

We strive to provide the best dental care possible,

in a relaxed & comfortable environment!

Located At : 30 North Main Street – Au Sable Forks, New York 12912

Phone: 518-647-5150

Stewarts Shops Store #256 Map # 15

Saratoga Springs, NY Based, award winning self made products

company’s Au Sable Forks, NY Convenient Store. Gas, Food, Ice Cream, Milk,

Drinks, you name it, they have it with their own brand or national brands.

There Milk & Ice Cream products are award winning, and locally produced and farmed.

Au Sable Forks, NY Hamlet Store #256

Location At: 2504 NY State Route 9N - Au Sable Forks, New York 12912

Phone: 518-647-8294 Website: www.stewartsshops.com

The Tahawus Center # 16

This historic location in Au Sable Forks once held the Masonic Lodge for the area,

now it has a Store Front on the main level, with a rotation of artist display.

The second and 3rd floors feature several different events

by local artists, Yoga, ballet, and classes.

Located at: 14234 Main Street (NY State Route 9N) Au Sable Forks, New York 12912

Phone: 646-734-7151

Website: www.rebeccakellyballet.com Select “MENU” Select “Tahawus Center”


Rosenblum Chiropractic / The Alpaca Shop # 17

Chiropractic Shop: Over 40 years experience in Chiropractic care, Dr. Seth Rosenblum uses Activator Method Chiropractic treatments. Offering safe, effective and affordable care to the Adirondack Region of NY. Established in Jay, NY sense 1998.

"Dr Seth Rosenblum has retired as of March 15th 2020, although he know longer has a

office or alpaca shop in our town, we would like to recognize his sponsorship of the sign project."

Website: www.chiroinjay.com

The Alpaca Shop: A unique little shop, in a unique little town, carrying a wide range of Alpaca Wool Products, Gloves, socks, hats, clothing of all styles. Plus great gift items. Most of our items are 100% alpaca or alpaca themed.

We are Located in the Rosenblum Chiropractic Office.

 Website: www.alpacashoppe.com

20 Main Bar # 18

Drinks, Games, BBQ, Food, LIVE Music, Themed parties and Charity Events.

Located at : 14231 NY State Route 9N – Au Sable Forks, New York 12912

Phone: 518-647-0020 Website: Facebook @ 20 Main

Lance’s Place Pizza & Wings #19

Take out Pizza, Wings, and specialty items. Call to request weekly menu options

or check our facebook page for latest information on our services.

Located at: 14224 NY State Route 9N – Au Sable Forks, New York 12912

Phone: 518-647-2222 Website: Facebook @ Lance’s Place Pizza & Wings

Arts & Antiques Consignment Shop # 20

A local consignment shop with local artwork by local artists, antiques, framed pieces,

glassware, furniture, and so much more. Stop in and find something to take home with you.

Located at: 2493 NY State Route 9N – Au Sable Forks, New York 12912

Phone: 518-647-8614

COLDSPRINGS - Granite Quarry Company # 21

Coldsprings, owning the Granite Company in Au Sable Forks is One of North America’s

largest and greenest natural stone quarries, Coldsprings offers an abundant

supply of quarried materials from around the nation.

Located At: 13791 NY State Route 9N – Au Sable Forks, New York 12912

Phone: 518-647-8191 National Phone Number: 800-328-5040

Website: www.coldspringusa.com

Community Bank N.A. Au Sable Forks, NY Branch # 22

Over 150 years of banking, Open 5 days a week, they also have a ATM available in there entrance. “We’re a full service financial institution, offering all the things much

bigger banks offer. But we also have the one thing they don’t-a passion for

providing the highest level of customer service in whatever we do.”

Located 14230 NY State Route 9N – Au Sable Forks, New York 12912

Phone: 518-647-8136 Website: www.cbna.com

LaSelva Real Estate Office #23

We are a small boutique real estate agency focused on our client and customer needs. We handle residential and commercial real estate.

“Personalized, Not Franchised!”

Located: 14218 NY State Route 9N – Au Sable Forks, New York 12912

Phone: 518-524-2421 www.laselvaRE.com

Thwaits-Zaumetzer Funeral Home #24

Family owned funeral home, serving the community sense 1905.

Located in the Hamlet of Au Sable Forks, NY. The Funeral Home has 2 viewing chapels,

a Full service operation, with the compassion and caring for the your time of need.

Located: 3 College Street – Au Sable Forks, New York 12912

Phone: 518-647-8177 www.tzfunerals.com

The Upper Jay Arts Center #25

Live performances, music, theater, local and national talents, located in a old Ford Manufacturing plant, its in the center of the Upper Jay Hamlet.

Located: 12198 Old Rt 9n - Upper Jay, NY 12987

Phone: (518) 946-6074    -    Email: [email protected]


Bell's Fresh Air Car Cleaning Services #26

A Mom & Pop operated business, locally owned, operated. We specialize in High Quality Cleaning & Detailing Services for your vehicles. Cleaning inside and out.

We also do boats, motorcycles, RV's, Farm tractors, and specialty vehicles such as fire trucks, hearses, buses, work vehicles, and wax services for plows.

Located: 134 Valley Road - Jay, NY 12941

Phone: 518-420-5950   -   www.bellscarcleaning.com

Adirondack Life Magazine #27

Founded in 1969, Adirondack Life Magazine is based in Jay, NY.

The Award winning magazine covers the 6 million acre Adirondack Park

with featured articles, stunning photographs, and the park heritage.

Office Location: 12961 NYS Route 9N - Jay, NY 12941

Subscription Phone #: 1-800-877-5530 - Local Office Phone: 518-946-2191

Website: www.adirondacklifemag.com


Pondside Studio - Allen Aardsma #28

Wood carvings of birds & animals. "Any Critter, Any Size, Any Pose"

"Specializing in pocket knife songbirds"

Location: 627 Glen Road - Jay, NY 12941

Phone: 518-946-6016

Website: www.pondsidestudio.net

W.B. Evans @ Pitcher Brook Fine Art Studio & Gallery #29

Fine Art Studio & Gallery, Open by appointment unless noted online

Located: 12984 NYS Route 9N - Jay, New York 12941

Phone: 518-586-1660  Website: wbevansart.com

Styx River Taxidermy #30

We specialize in the art of taxidermy, creating stunningly lifelike mounts, and habitat scenes.  We also sell skulls, pelts, and other oddities.

Located: 97 Danielle Road - Jay, New York 12941

Phone: 1-917-715-6940  Website: styxrivertaxidermy.com

Maicus Building Supplies #31

To get the best in building supplies, trust Maicus Building Supplies.

Over 25 years in business, we offer

Hardware - Off Grid - Kerosene - Lumber - Building Supplies

Located: 249 Buck Hill Road - Au Sable Forks, NY 12912

Phone: 518-647-5343  Website: www.maicusbuildingsupplies.com

Northline Utilities LLC #32

Northline Utilities LLC is a provider of construction & related services to the electric utilities industry. Covering a wide reach of territory.

Head Office Located: 15 School Lane - Suite 200 - Au Sable Forks, New York 12912

Phone: 518-647-8198  Website: www.northlinellc.com